Privacy Policy
Last updated: September 29, 2026
This Privacy Policy explains how Care Analytics LLC (“Care Analytics,” “we,” “us,” or “our”), the registered brand and operator of Care Messaging, handles information collected through CareMessaging.com, the authenticated Care Messaging application and the Care Messaging SMS program.
Consumer health data: Care Messaging may process information that qualifies as consumer health data under certain state laws, including medication or routine reminder information and responses. See our separate Consumer Health Data Privacy Policy for additional disclosures and rights.
Information we collect
Depending on how you use Care Messaging, we may collect account and contact information, subscription and billing status, caregiver or organization details, care-recipient names and mobile numbers, reminder schedules and preferences, consent source and date, message delivery and response history, support communications, and technical information such as IP address, browser, device and security logs.
When you submit a Care Messaging Pro or product inquiry, we may collect your name, email address, telephone number, organization, organization type, approximate recipient count and the message you choose to send us. Please do not submit personal health information through the public inquiry form.
How we use information
- Provide accounts, subscriptions, caregiver workspaces and requested customer support.
- Schedule and deliver consented reminder, follow-up and caregiver-alert messages.
- Record consent, process replies, honor opt-out requests and maintain messaging history.
- Respond to questions, pricing requests and implementation inquiries.
- Protect the website and application, prevent abuse, troubleshoot issues and meet applicable legal or regulatory obligations.
SMS messaging and opt-in data
Care Messaging sends non-emergency reminder and follow-up text messages only after the recipient has provided consent and an authorized caregiver or care-team member has recorded that consent in the application. Message frequency varies according to the reminders configured for the recipient. Message and data rates may apply. Recipients may reply HELP for help or STOP to opt out.
We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Mobile information, SMS opt-in data and consent records are not shared with third parties or affiliates for their own marketing or promotional purposes. We may provide limited information to service providers acting on our behalf—such as messaging, hosting, security and support providers—only as needed to operate Care Messaging, deliver requested messages, protect the service or comply with law. SMS opt-in consent is not transferred to third parties for purposes unrelated to the Care Messaging service.
Cookies, analytics and technical information
CareMessaging.com uses Google Analytics 4 to help us understand website traffic, page views, referral sources, device and browser information, approximate geographic information, interactions and website performance. Google and our hosting or security providers may use cookies or similar technologies and process standard technical information. We use this information to measure marketing performance, troubleshoot issues and improve the website. We do not intentionally send protected health information, reminder content, authenticated application data, SMS opt-in data or consent records to Google Analytics. You can limit cookies through your browser settings and use Google’s available analytics opt-out controls.
Storage and sharing
We use service providers to help operate the website and application, process payments, send communications, monitor security and provide infrastructure. They may process information only for the services they provide to us and subject to applicable contractual or legal obligations. We may also disclose information when required by law or when reasonably necessary to protect rights, safety and service integrity.
Data retention
We retain information for as long as reasonably necessary to provide the service, maintain business and audit records, document messaging consent and opt-out requests, resolve disputes, enforce agreements and meet legal obligations. Retention periods may vary by information type, account status and applicable customer agreement.
Security
We use reasonable administrative and technical measures designed to protect information. No online system, database or messaging channel can be guaranteed to be completely secure.
Your choices
You may ask us to access, correct or delete eligible information, subject to legal, security, audit and operational retention requirements. You may also withdraw consent where processing depends on consent. Submit a request through our privacy request form. SMS recipients may reply STOP—or otherwise clearly tell us to stop texting—to opt out of Care Messaging texts and may reply HELP for assistance. An opt-out does not erase records that must be retained to document and honor the request.
Children
CareMessaging.com and the Care Messaging service are not directed to children under 13.
Changes to this policy
We may update this policy as Care Messaging evolves. The date at the top will be changed when material revisions are made.
Questions and privacy requests
Privacy questions and requests should be submitted through the Care Messaging privacy request form. Business and organization inquiries can be submitted through the Care Messaging Pro inquiry page. Please do not include medication names, diagnoses or other sensitive health details in a public request form.
Legal notice mailing address
Care Analytics LLC
5 Bouchard Drive
Middleton, MA 01949